Jenny Lashuay is the founder and owner of BattleGR and BGR Event Center, West Michigan–based entertainment and event brands built on experience-driven service, operational excellence, and community connection. With over 14 years of direct sales experience, Jenny launched BattleGR in 2017 and has since grown it into a multi-division operation that includes a large indoor entertainment venue, the Games on Wheels mobile events division, and the newly rebranded BGR Event Center for weddings, corporate events, fundraisers, and private celebrations. Under her leadership, the company has produced hundreds of events annually and earned regional recognition, including Business of the Year in Rockford, Michigan.
Beyond business, Jenny is married to her husband Joe of 22 years, and together they are raising two sons, Nick (20) and Will (16). Family, resilience, and service are at the core of everything she builds. She is also the host of the upcoming podcast Business Is a Battlefield, where she shares candid conversations about entrepreneurship, leadership, and the realities of building sustainable businesses from the ground up.