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Expanding Your Business: A Framework for Market Diversification

May 14 @ 1:30 pm - 5:30 pm

Venue

SBAM Offices

101 S. Washington Square Suite 900
Lansing, MI 48933 United States

This focused session provides a practical roadmap for strategic market expansion, whether you’re considering new industries, geographic regions, or customer segments. We’ll work through a structured approach to evaluate diversification opportunities tailored to your specific business strengths. You’ll learn effective methods for conducting targeted market research, understanding valuable certification opportunities, and creating a customized market entry strategy. Guided by your questionnaire responses, we’ll transform market diversification concepts into concrete action steps designed for your unique business goals. You’ll leave with a versatile toolkit that turns expansion challenges into strategic growth opportunities.